Privacy Policy

PRIVACY POLICY UPDATED March 1, 2025

At lakeapparel.com, we prioritize your privacy. Please review our privacy policy for full details. We are committed to handling your information responsibly and transparently. This policy outlines how we collect, use, and disclose your information when you interact with our website, contact us by phone, use our online chat, or visit our stores (the “Sites”) in accordance with all applicable privacy laws, including the General Data Protection Regulation (“GDPR”), UK and European data privacy laws, and relevant U.S. privacy regulations.

Lake Apparel collects customer information to enhance your shopping experience. We use your personal information to fulfill orders, meet legal requirements, and support our legitimate business interests. All data collection is conducted in compliance with applicable privacy laws and with a lawful basis under the Privacy Laws.

With your consent, Lake Apparel may use your personal information to communicate with you for marketing purposes. This includes sharing updates, promotions, and offers we believe may interest you. You can unsubscribe at any time by emailing customerservice@lakeapparel.com or by following the unsubscribe link in our communications.

By using the Sites, you agree to the privacy policy, which may be updated periodically.

Here’s a summary of the types of personal information we collect, how we collect it, why we collect it, and who we may share it with.

Information We Collect

• We collect identification and contact information:

This includes details such as your name, surname, title, date of birth, location, user ID (email address), password, postal address, email address, phone numbers, or any other contact information you provide when registering or updating your account, signing up for email communications, entering a contest, sweepstakes, promotion, or survey, joining our mailing list, requesting a catalog, or making a purchase online, by phone, or in stores.

• Information you provide about someone else:

This includes the name, surname, address, and contact details of the recipient for delivery of goods or services, such as when sending a gift or virtual gift card, if the recipient's information differs from your own.

• We collect information you choose to provide during interactions with us:

We collect information when sending an email through our website, contacting us via the provided addresses, calling, emailing, texting, or chatting with our customer service team or store staff, or responding to surveys and competitions.

• We collect information from your browser:

Information about purchased items, items in the shopping cart, items in the wishlist; Geographic location including your device and IP address – only if you have enabled the location services for this website on your device; Device information during interacting with our ads (clicking on our ads), e-mails, visit our social media accounts – we collect IP address, browser information, and device type information such as a laptop or smartphone.

• We collect information automatically collected from your device and internet network: 

This includes details such as your internet service provider, IP address, domain names of the computers used to access our Sites, operating system, browser type, and the type of handheld or mobile device (e.g., laptop or smartphone). It also includes log files, URIs (Uniform Resource Identifiers) of requested resources, request timestamps, submission methods, file sizes received in response, numerical status codes (e.g., success or error), and other parameters related to your operating system, device environment, cookie settings, and device details such as MAC address.

• We collect purchase and order information: 

This includes your billing and shipping address, purchase details (such as products, color, size, quantity, and price), payment methods, and any communications related to your order or purchase.

• We collect payment card information:

This includes your name, card issuer, card type, credit or debit card number, expiration date, CVV code, billing address, and any other financial details provided during a purchase.

• We collect preference information:

This includes your account settings, preferred store, wishlist, preferred contact channels, and the types of services or offers that interest you.

• We collect social media information:

When you engage with us on social media or log in using your social media credentials, we may receive certain details from your profile, such as your name, email address, age, gender, and location, depending on your privacy settings.

Source of Information

We collect information directly from you, both online and offline, such as when you shop in-store, use or process online services, place online or phone orders, or interact with customer service through chat or other contact methods. Further, we collect information from our Sites, and from a customer who orders a product to be delivered to you.

We also collect information from Third Parties: We collect data from co-branded partners and external websites, such as our social media pages, and newsletter service.

Why We Collect This

• To keep you informed about your orders, purchases, account, or any contests or sweepstakes you've entered, and to address your information requests.
• To provide access to our services, offer customer support based on your communications, and send updates about new products and promotions that may interest you.
• To personalize your experience on our Sites by displaying relevant content.
• To complete specific transactions or fulfill service requests.
• To process your requests and communicate with you as needed, including responding to inquiries, providing customer support, and addressing your comments.
• To enhance our Sites, customer service, user experience, products, and services.
• To create session replays for analyzing site interactions and safeguard the security and integrity of our Site by preventing fraud, unauthorized transactions, and mitigating risks.
• To conduct analytical and demographic research in a non-specific, aggregated format.
• For research, analytical, and other business purposes to improve your online shopping experience, recognize you, and provide customized content.
• To ensure the right person is using the correct card or account, meet card brand or issuer requirements, and ensure payment for your purchases.
• To complete a particular transaction or fulfill a service, validate, confirm, verify, deliver, install, and track your order.
• To arrange shipping, handle returns and refunds, provide customer service, maintain purchase records, service products, and offer promotions that may interest you.
• To assist with account credit and fraud decision-making.

Whom We May Share Your Information With

• We may share your information with Lake Apparel entities and trusted third parties who help us provide specialized services, such as managing customer data, communicating with customers, maintaining our website, running promotions or surveys, and fulfilling orders.
• With your consent, we may also share your information with third parties offering products or services that may interest you.
• We may share your information with certain authorized third parties that process, fulfill, and ship orders, and with our credit partners.
• Our card processor securely handles all credit card transactions using industry-standard security precautions, controls, and policies. We only store a record of the transaction and the payment amount associated with your account information.
• Additionally, we may share information with law enforcement and other governmental authorities as required by law, and with our professional advisors.

California Privacy Act And Other

You have the right under the California Consumer Privacy Act of 2018 (CCPA) and certain other privacy and data protection laws, as applicable, to opt-out of the disclosure of your personal information to third parties. If you exercise your right to opt-out of the disclosure of your personal information, we will refrain from disclosing your personal information, unless you subsequently provide express authorization for the disclosure of your personal information. To opt-out of the disclosure of your personal information, contact us at customerservice@lakeapparel.com.

Your Privacy Rights in Virginia, Colorado, and Connecticut

Effective dates:

• Virginia: January 1, 2023
• Colorado & Connecticut: July 1, 2023

You have the following rights regarding your personal information:

• Access & Confirmation: The right to confirm whether we process your personal information and access the data we hold about you.
• Correction: The right to correct inaccuracies in your personal information, considering the nature of the data and its intended use.
• Deletion: The right to request the deletion of personal information we have collected about you.
• Opt-Out: The right to opt out of processing your data for targeted advertising, the sale of personal information, or profiling that leads to significant legal or similar effects.
• Data Portability: The right to obtain a copy of your personal information in a portable, readily usable format, as technically feasible.
• Appeal: If we deny your request, you have the right to appeal our decision.

Advertisement

Lake Apparel may keep track of the websites and pages our users visit within Lake Apparel, in order to determine what Lake Apparel services are the most popular. This data is used to deliver customized content and advertising to customers whose behavior indicates that they are interested in a particular subject area. The Sites use cookies, Google Products, Meta Products, Pinterest Products, and Brevo for tracking.

You have the choice to tell us not to collect and use this information. Learn more about this kind of advertising and how you can opt out by clicking here:www.networkadvertising.org/choices

Cookies

The Lake Apparel website may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Lake Apparel pages, or register with Lake Apparel site or services, a cookie helps Lake Apparel to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Sites, the information you previously provided can be retrieved, so you can easily use the Lake Apparel features that you customized.You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Lake Apparel services or Sites you visit.

Links

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Privacy for Children

Lake Apparel does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

Security of your Personal Information

Lake Apparel secures your personal information from unauthorized access, use, or disclosure. Lake Apparel uses encryption and SSL Protocol for this purpose.

Right to Deletion

Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:

• Delete your personal information from our records; and 
• Direct any service providers to delete your personal information from their records.

Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:

• Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
• Debug to identify and repair errors that impair existing intended functionality;
• Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
• Comply with the California Electronic Communications Privacy Act;
• Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
• Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
• Comply with an existing legal obligation; or
• Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.

Opt-Out & Unsubscribe

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from third-party partners of Lake Apparel by contacting us here:- Web page: https://lakeapparel.com – Email: customerservice@lakeapparel.com

E-mail Communications

From time to time, Lake Apparel may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from Lake Apparel or click on a link therein.If you would like to stop receiving marketing or promotional communications via email from Lake Apparel, you may opt out of such communications by clicking on the ‘Unsubscribe’ button on the bottom of the e-mail.

Data Storage

Lake Apparel stores your personal information only for as long as necessary to fulfill the purposes for which it was collected. Once those purposes are met, we will delete, de-identify, or otherwise erase your data, except where applicable laws or regulations require or permit retention.

Our retention periods are determined based on:

• Ongoing Customer Relationship: How long we continue to provide services or maintain an active relationship with you.
• Legal Obligations: Whether we are required to retain data under applicable laws or regulations.
• Legal Considerations: Whether retention is necessary for legal purposes, such as statutes of limitations, litigation, or regulatory investigations.

Policy Changes & Contact

Lake Apparel reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the Site and/or Services available through this Site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.

Lake Apparel welcomes your questions or comments regarding this Statement of Privacy. If you believe that Lake Apparel has not adhered to this Statement, please contact Lake Apparel at:

custumerservice@lakeapparel.com

Address:

Lake Apparel, Inc.
103 Drive 17
Cleveland, NY 13042